![]() ![]() “I always tell every talent: Find your angel product. Our aggregated viewership has now reached 2.2 billion people. Far past the time they’re on whatever platform they started from, whether it’s a tennis court or a runway or a football stadium, their audiences become so accustomed to coming to them, they will continue. We utilize the time that they’re in the public eye to build them into brands. “What we’re doing is we’re helping them create themselves into brands and businesses. It’s this massive shift in the power dynamic. We utilize that and put the power in their hands. “If you think of the talent, instead of thinking of them as athletes or actors or models … to me, those are all platforms. Julia Haart explains this new paradigm’s concept. When each talent’s avatar debuts on a metaverse platform, they’ll play a key role in the talent’s long-term branding campaign. For example, Elite World Group (EWG) CEO Julia Haart is transforming her world-class talent management business into a talent media company, with virtual innovation at the forefront.ĮWG is developing virtual avatars of its 5,400-plus models, influencers, performers, and athletes. To sign up for our daily email newsletter, CLICK HERE Follow Follow the metaverse gains prominence in the technology landscape, an increasing number of companies are bringing the virtual world into their operations. ![]()
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